Marketing single product, Here's how it works

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Ausgangspunkt unserer Marketing single product zur Conjointanalyse-basierten wettbewerbsorientierten Produktgestaltung bilden segmentspezifische konditionale MNL-Modelle.

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DeSarbo, ; Green u. Krieger, Unser Beitrag setzt sich ebenfalls mit dem Single-Produkt-Fall d.

The agreement grants to Heska broad rights to market the product in the companion animal health market. Financial terms of the agreement were not disclosed. The product is being designed for use with both dogs and cats, and is expected to be introduced by Heska next year following regulatory approval.

Gegenstand der Untersuchungen sind insbesondere die Existenz und Eindeutigkeit simultaner Positions-Preis- Gleichgewichte, die Existenz ineffizienter Marktgleichgewichte sowie der Differenzierungsgrad zwischen Konkurrenzprodukten. Our analysis starts from segment-specific conjoint models of the conditional MNL type.

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Hitherto contributions deriving competitive equilibria that are based on conjoint models are limited to the single product case e. Here not only the single product problem i. Problems studied comprise existence and uniqueness of simultaneous position-price-equilibria, existence of inefficient equilibria and degree of differentiation between products of different firms.

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Key words: Conjoint analysis — Product design — Product line competition — Game theory This is a preview of subscription content, log in to check access.

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